+ 2 millions views
“NEVER GO TO THAILAND” HAS BEEN WATCHED OVER 2 MILLION TIMES ON EACH MEDIAPLAYERS (YOUTUBE, VIMEO) AND AROUSED THE CURIOSITY OF MANY OTHER MEDIA (TVNEWS, BLOG, NEWSPAPERS …).
IN A NATURAL WAY, WITHOUT ANY REFERENCE OR PURCHASE OF SPACE.
how
TRUE AND GENUINE
A SINCERITY THAT GENERATED A PERFECT VISIBILITY OF THE COUNTRY AND VERY POSITIVE RESPONSES FROM VIEWERS.
EYE CATCHING
A TRAVEL IS A DEEPLY VIRAL CONTENT WHICH TOUCHES THE MORE CURIOUS AS WELL AS THE LARGEST NUMBER OF ADEPTS.
ENCHANTING
Musical choice is critical as an additional vector of emotion. It helps memorization, give tempo, eases transition and accompanies storytelling.
UNIVERSAL
NO LANGUAGE BARRIERS
how
True and genuine
A sincerity that generated a perfect visibility of the country and very positive responses from viewers.
Eye catching
a travel is a deeply viral content which reach the more curious as the largest number of adepts.
Enchanting
Musical choice is critical as an additional vector of emotion. It helps memorization, give tempo, eases transition and accompanies storytelling.
International
No language barriers.
Advertisers wanted to follow the team of Never go to, we went back on adventure in the Alps, in Brittany and since in Colombia.
Result
“NEVER GO TO THAILAND” HAS CREATED A STRONG COMMUNITY OF CONNECTED AND CURIOUS GENERATIONS, MOTIVATED TO DOCUMENT AND SHARE THEIR BEST TIMES.
THIS TRIP : WE DREAM OF IT, WE LIVE IT, WE SHARE IT.
A CONTENT STRATEGY ADAPTED TO SOCIAL NETWORK USERS
________
| SURFERS | SEARCHERS |
| _____ | _____ |
| SEEKING INSPIRATIONAL AND NEW CONTENTS | IN QUEST OF SPECIFIC, QUICK AND REVELANT TOPICS. |
INSPIRE VIEWERS
A COUPLE OF MINUTES TO DIVE IN THE CULTURAL &
VISUAL UNIVERSE OF A COUNTRY, TO SHARE TRUE,
NATURAL & UNIQUE MOMENTS : A CONTENT
PEAKING CURIOSITY AND INTEREST.
INFORM TO BECOME A RECOGNISED REFERENCE
DISCOVER IN A FEW SECONDS A SECRET PLACE, AN UNFORGETTABLE BEACH, A HIDDEN LAKE …
REACH THE CURIOUS & THE PROFESSIONAL THROUGH DISCOVERY & TIPS.
SUCCESSFUL INFLUENCER PARTNERSHIPS
_______
WE WILL IDENTIFY INFLUENCERS INVITED TO DISCOVER A SECRET PLACE.
THEY WILL SHARE THE ADVENTURE WITH THEIR COMMUNITIES (SNAPCHAT, FACEBOOK LIVE, INSTAGRAM).
